Entrepreneurs are involved in every aspect of building a new business. Out of necessity, they learn to do it all – and often continue on this path. Unfortunately, this results in stalled growth, burnout, and a lost focus on income-producing activities.
Successful business owners recognize that while they can do it all, small business outsourcing is a better way. It allows you to focus your energy on your core competencies and plan for future growth.
Evaluate your needs
One of the most important exercises a small business can do is an honest evaluation of strengths and areas of opportunity. Once these are identified, you can begin to think about what tasks you may want to outsource. There are a number of roles that can be outsourced on a short- or long-term basis, such as: HR, payroll, IT, and marketing.
While the right time to outsource is different for every company, it’s often beneficial for small businesses to outsource at the very beginning. Outsourcing helps small companies act “big” by giving them access to the resources and expertise of a large company.
For example, when a new walk-in medical clinic first entered the marketplace, they needed to ramp up their workforce. By outsourcing talent recruiting to Pro Staff, they were able to leverage our brand recognition and expertise to attract qualified talent. This allowed them to stay focused on what they do best and rely on us, the hiring experts, to support their rapid growth.
Find the right provider
When on the hunt for a provider, your network is a good place to start. Attend networking events and use online tools like LinkedIn to learn about opportunities and receive recommendations. Pro Staff is also a great resource for finding qualified contractors. You can rely on our expertise and network to find the qualified specialists you need.
When meeting with potential candidates, take experience, reputation, and flexibility into account. Align yourself with firms and individuals with a similar mission and values – and strengths that mirror your ultimate goal.
Once you’ve selected a provider, it’s time to let go and delegate. The benefits of outsourcing are lost when you micromanage and retain control. That being said, the provider must also earn your trust. Transparency is key to developing this trust. Arrange periodic meetings to discuss the work being done and keep both parties informed.
Successful business owners know what they do best and when to hand over the reins to specialists. Small business outsourcing allows you to concentrate on running – and growing! – your business.
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