With unemployment rates dropping and an estimated 36% of employers planning to add to their fulltime staff this year, you’ve chosen a great time to be on the hunt for your next job. These improvements, however, do not mean it won’t take work to find…well, work. You still need a strategy.
To improve your chances, follow these four job hunting strategies:
- Update your cover letter and resume to fit the job. Most employers focus on an applicant’s employment history. Refer to the job posting while you tweak past duties to better match the position —without misrepresenting yourself, of course — and pull the most relevant information to the top of each job entry. When it comes to the cover letter, include information not found on your résumé, such as personality traits, work ethic, and qualifications.
- Use Google and phone apps to job search. If you’re interested in working with certain employers, use Google’s alert function to inform you of new job postings. It’ll also notify you of any happenings at those companies, so you’ll be in-the-know during an interview. Download at least one job-search app and the LinkedIn app to your phone so that you can be productive when you have spare time.
- Use LinkedIn to drive interest. A recent survey found that 73% of recruiters have filled positions through social media. Of these recruiters, 79% hired from LinkedIn. Update your profile to include keywords related to in-demand skills, qualifications, and accomplishments. Drive traffic and interest on your page by regularly publishing content and industry news. Consider posting a short video — no more than two minutes long — to highlight your skills, experience, and achievements, and help you stand out.
- Show interest in every opportunity. If a recruiter calls you about a job opportunity, take the time to listen. Recruiters now recruit passive talent. This means you must always be ready for a job offer. As soon as a recruiter or potential employer makes contact, you should have a résumé ready and waiting (if, of course, you’re interested in the job). Whether you’re interested in a position or not, recruiters are often the first people to know about job openings, and the conversation could lead to a position that’s a better fit to your goals and interests.
You have just one chance to make a good impression with a potential employer. Today’s job seekers use everything in their arsenals to find jobs, and if you’re currently looking, you need to do the same.
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